KVD global artistry ambassador Sandra Saenz says harsh, heavily contoured faces are out, but contouring will never go out of style. With the rise of “soft glam” and “clean girl” makeup aesthetics, one might believe the beauty world has moved past the need to have a chiseled, Kim Kardashian-esque contoured makeup look. Your contour shade should be 1-2 shades deeper than your skin tone with grey undertones as it is meant to mimic natural shadows,” celebrity makeup artist Kasey tells. “Contour is meant to create depth, dimension, and shape in the face. Essentially, contour helps to add life to your face after your foundation application. You've likely heard of the term, or at least, the person who help popularized the method: Kim Kardashian.
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